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Referee shows yellow card to litterers
Ref : 10/063 : Date : 20-07-2010
Adur and Worthing Councils are getting behind Keep Britain Tidy's
campaign to clean up local streets and divert scarce resources to more deserving
services.
Every year, it costs the UK £858 million to pick up the litter that doesn't make it into a bin. That's £2.3 million a day, 365 days a year. Adur and Worthing Councils spend £650,000 each year - £1,780 per day - picking up after the people who can't be bothered to bin their rubbish, particularly discarded cigarette ends and fast-food wrappers - money that could fund other services.
Worthing Cabinet Member for Clean and Green, Clive Roberts, says: "Anyone seen dropping litter, particularly cigarette butts and sandwich wrappers, will be given a football style 'yellow card' by one of our litter guys. Although they won't actually have to pay on that occasion it serves as a warning as if they are caught next time they will get a fine of £75!"
Adur Cabinet Member for Clean and Green, Keith Dollemore, adds: "In this dire financial climate we just can't be wasting our resources on picking up litter and the like from thoughtless litter bugs. As the poster for this campaign states we are backing Keep Britain Tidy's rallying call to 'get behind us and pick up litter and bin it'."
Keep Britain Tidy's latest campaign is calling on everyone to 'get
behind' its rallying cry to clean up England's streets.
The charity's message is that, in these days of tough spending choices, the fact that we have to spend £858 million on cleaning up litter is a national disgrace - and the solution lies in our own hands.
Keep Britain Tidy's Chief Executive Phil Barton said: "At a time when government is having to make very difficult choices about spending, it is ridiculous that councils have to devote a significant amount of their budgets to cleaning up their residents' litter."
"If everyone would just put their litter in a bin, instead of mindlessly dropping it on the floor, we could save millions of pounds a year - and that money could be used to fund vital services for the whole community."
"It is time for the silent majority to stand up and say "enough is enough", get behind Keep Britain Tidy and Adur and Worthing Councils and show those who think it's OK to throw their rubbish on the floor - at a cost to the country of £858 million a year - that there is a better way."
Ends
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